Nowadays, I think one of the most lucrative industry to be involved with is the pre-need industry.  With the things going on right now, one has to find ways to secure ones future.  Although we can’t really tell what the future holds, it wouldn’t hurt to get an insurance policy to secure the future of our loved ones right? I think a lot of people feels the same way so insurance agents wouldn’t have as much difficulties as their predecessors had in convincing people to get a policy.  The difference of now and the one before though, is the competition.  The competition in the insurace industry is as tough as the competition in any industry.  But unlike their predecessors, insurance agents now has tools that they can use to find new insurance leads.  Aside from the tools that insurance companies give to their agents, there are companies now that were established to provide services to insurance agents.  Services like, identifying pre-qualified leads, where the basic information of an insurance lead is collected by the company which means that these are the people who are truly interested in getting a policy, providng search engine marketing, where the highly trained staff of the said company will do the search for the insurance agents to locate online insurance shoppers and bring them to an informative consumer-oriented insurance website, and most importantly, they can give a steady stream of insurance leads.  I’d say getting a steady steam of insurance leads is the most important service to an insurance agent for, correct me if I’m wrong, insurance agents earn through commission.  And the commission would normally be on the closure of a deal with a propect client.